:: process

Behind every successful design is a sound creative strategy. Providing the right mix of critical thinking and creativity is part and parcel of our graphic design process.

Like most workflows, the creative process is largely a linear one. It begins with the gathering and assessment of client information, followed by an execution stage, and wraps up with review and delivery. Yet its true power lies in its flexible nature; its willingness to take creative detours where client and designer are encouraged to explore particular ideas, inspirations, and strategies. An improvement may be implemented or an idea simply discarded. But each time the project returns to the main path having benefited from the exercise.

Gathering & Assessment
Arguably the most critical stage, each project begins with a detailed gathering of information and assessment of your business goals in terms of the project at hand. This ensures that the design solution remains relevant and that the project as a whole stays on track.

Design & Execution
During the Design and Execution stage concepts and strategies are put into play and the project takes life. A set number of review sessions provide an opportunity for client feedback and exploration of emerging ideas and inspirations that present themselves throughout the process.

Review & Delivery
A final review and testing stage for both web-based projects, and those being prepared for print, adds another layer of error reduction and quality assurance before the end product is packaged for delivery.